Gant: A Fourth of July Celebration

As the Fourth of July or Independence Day, arrives we here at Ron Bennett celebrate one of our most iconic American brands, Gant.

all american

A quick background into the celebrations of Independence day: The Fourth of July is a federal holiday in the United States, which celebrates the adoption of the Declaration of Independence on July 4, 1776. The tradition of Independence Day celebrations goes back to the 18th century and the American Revolution (1775-83).

In June 1776, representatives of the 13 colonies then fighting in the revolutionary struggle weighed a resolution that would declare their independence from Great Britain. Typical festivities ranging from fireworks, parades and concerts to more casual family gatherings and barbecues, all  traditions we have come to know and love thanks to Hollywood movies.

To celebrate this year, we are shining a light on one of one of the worlds most iconic trademarks and one of our most popular brands here at Ron Bennett’s Big Mens Clothing, Gant, where we stock the brand exclusively for big and tall men.

Established in 1949, New Haven, Connecticut, Gant was quickly recognized as a skilled shirt manufacturer. To satisfy the many customers who wanted to make sure they were getting the same high quality every time, Gant begun labeling all shirts with a diamond “G”, and thus the Gant label begun, with supply hardly able to keep up with the huge public demand. The iconic label then went on to become the principal Ivy League stockist for the next two decades, with casual, clean, and accessible pieces.

the-chino_us_air_fors_khakiTHE FAMOUS CHINO: According to Gants own website, the history of the chino goes back to mid-19th century India. Harry Burnett Lumsden, a British Army officer stationed in Mardan on the Peshawar border, saw that his troops needed a uniform more suited for the region. He dyed his cotton pajama with a plant extract to produce a lighter-weight outfit that was not only more appropriate to the climate but blended in with the colors of the surrounding terrain.

During World War II, chinos became so popular with American soldiers, that many continued to wear them on their return home. Casual yet smart, the comfortable khaki pants were perfect for both work and leisure. Through the G.I. Bill, which enabled returning soldiers to get an education, chinos soon found their way into the colleges and became an essential part of the increasingly popular Ivy League style.

Here at Ron Bennett Big Mens Clothing, we love Gant for of their enduring commitment to crafting the highest quality menswear. Their big and tall collections effortlessly capture a classic style and are easily amongst the finest on the market today.

Blog Writing by Alexandra Jones-Best 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s